WinningWithCharacter.com is a valuable online source for learning about the performance psychology work of Jim Loehr. Resources on this site are intended to teach character development strategies and mental toughness techniques for parents, athletes and coaches.
Jim’s recent research has focused on character development in children and young adults. During his 40-year career as an applied researcher and performance psychologist, Jim has come to believe that the most important factor in personal achievement is strength of character. He believes strong character attributes are developed and strengthened in the same way that muscle strength is developed – through commitment, disciplined effort and ongoing management.