Listen to Jim Loehr's podcast!

Strategies to help competitors, parents and coaches leverage competition to build character.

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Parents need training, too!

Strategies to help parents align their children's character development with the competitive experience.

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Win with character!

Mental toughness training for competitors, parents and coaches.

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Dr. Jim Loehr is a pioneer in the fields of performance psychology and character development. He is the co-founder of the Johnson & Johnson Human Performance Institute and a New York Times bestselling author. During his 40-year career as a performance psychologist, Jim has worked with hundreds of world-class performers from the arenas of sports, business, medicine, military and law enforcement.

Jim has written 16 books covering a range of competition-based topics including his most recent title, The Only Way to Win. Jim also co-authored the New York Times bestseller The Power of Full Engagement.

The most precious resource we have as human beings is our energy. Jim’s science-based approach to managing personal energy has reached a worldwide audience and has been covered in national publications such as The Harvard Business Review, Business Week, Fortune, Newsweek, Time Magazine and US News and World Report. He has appeared on NBC’s Today Show, ABC’s Nightline with Ted Koppel, The CBS Evening News with Dan Rather, CBS Morning News and The Oprah Winfrey Show.


Jim Loehr’s new Winning With Character podcast delivers science-based strategies on how to improve performance...


Jim Loehr is a New York Times bestselling author and the co-founder of the Johnson...


Jim Loehr is a pioneer in the fields of performance psychology and character development. He...

Winning With is a valuable online source for learning about the performance psychology work of Jim Loehr. Resources on this site are intended to teach character development strategies and mental toughness techniques for parents, athletes and coaches.

Jim’s recent research has focused on character development in children and young adults. During his 40-year career as an applied researcher and performance psychologist, Jim has come to believe that the most important factor in personal achievement is strength of character. He believes strong character attributes are developed and strengthened in the same way that muscle strength is developed – through commitment, disciplined effort and ongoing management.